Got a Problem? Shine the Light On It

Someone asked me recently what to do about two managers who were competing to put the same content on the website. Apparently, they’ve lost sight of the fact that they work for the same organization. One technique I’ve used in the past – when I encountered a problem that I lacked the authority to solve – is to shine the light on the problem. Feature the topic with links to the content created by each manager. Stay positive – “isn’t this great – we have all this information about this topic” and point it out to your bosses. Often, bringing a problem to light is all it takes to cause action.