The USA.gov team rolled out it’s latest innovation: Gov Gab, the government blog that helps citizens figure out government. They’ve done a great job. The look is good. The posts are well-written and friendly and generally the right length (one of the entries had a few too many photos…but they’re just getting their feet wet). So, great blogging!
But actually, this is better than a blog. This is the kind of content I’d love to see on USA.gov. It does what Google can’t and lists of links don’t: it makes sense out of the top tasks. It is the right length. It talks to citizens in their language. This is what I’ve been yipping about!
If the Web Managers Advisory Council could figure out how to deliver cross-agency (both horizontal and vertical) content this way – get the agency web managers to work with the USA.gov writers to “tell the story” (at least for the top tasks) - and integrate it into the USA.gov website, I think it would be a huge step forward in communicating with citizens.
Really well done, Bev Godwin and company at USA.gov. Kudos to all!
Related links:
Make the Words Work
Why Have All These Government Websites When We've Got Google?
It's All About the Content
Connect the Dots
Thursday, September 27, 2007
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