Thursday, September 11, 2008

An Inventory Is A Place to Start

24,000 + federal government websites…where do you begin to address that massive amount of clutter (not to mention overlap, waste, vanity, etc.)? A good inventory is a place to start.

Federal web managers would be doing their new bosses – and all Americans – a big favor if they just simply count the websites. Collect basic data:

  • Title
  • URL (.gov, .mil,, .com, .edu – come on…ferret out all those hidden sites!)
  • Purpose (that should be entertaining)
  • Average monthly visitors (unique visitors per month, over a 3-6 month period)
  • Cost (ah-ha! No cheating. Count FTE – both full-time and at least half-time, contracts, and IT costs, at a minimum)
  • Calculate a cost/visitor ratio

Put it all together (Web Managers Council) and see what you’ve got.

Want to help the next President (and his team) figure out what they’ve got and what they need to do next? Start with an inventory. I double-dog dare you.

No comments: